You’ve been spending some time building up a bank of blog posts. Maybe you’ve come up with some really interesting topics. But your social shares are low and comments are non-existent. You have to ask yourself; is your blog reader-friendly? There are various ways to achieve that. And this post is a case study in how
You’ve read all of the blog posts. You’ve watched endless webinars. And you’ve probably also joined dozens of email lists, only for their lead magnets to disappear into your Dropbox, never to be seen/read again. And you know that content marketing is a pretty straightforward way to get your startup in front of new people. But
It’s late in the day and you’ve just read another marketing post about the value of blogging. So you’ve opened your post editor and your fingers are poised over the keys. But you have no clue what to write. The cursor blinks at you, taunting you to write something, anything. The ideas won’t come. So
All forms of marketing seem to generate their own urban legends. And myths about blogging have persisted ever since marketers realised blogs were a great way to connect with audiences. You’ve probably heard a lot of them before. And you’ve probably even believed a lot of them. Maybe that’s why you don’t have a blog. Or
You’ve read the articles by the marketing gurus. And now you’re convinced. Your startup needs an awesome blogger. But where do you get one? What are the steps you need to take to hire one? It can be pretty daunting. After all, you’re a specialist in your field. You know your work inside and out.
You’ve probably seen images online with watermarks on them. Some of them are very blatant, some are far more unobtrusive. In this tutorial, I’m going to show you how to add a subtle digital watermark in Photoshop. I’m using my own image – you can easily use your own! All you need is Photoshop –
More people than ever before enter the world of business. With nothing more than an idea and a simple product, they’re living their lives according to their own terms. And that can be you. It should be you. But there’s something missing. How do you get that product or service in front of fresh eyes?
You’ve seen all of your competitors pumping out content. Maybe you’ve seen them having success with it. And it’s been enough of a nudge to make you wonder what your business would look like with better content. It’s a good question – and the fact that you’re considering it proves your business can use it
Digital cameras have come on in leaps and bounds over recent years. But sometimes you still just want to boost colours to give images that POP of life. There are various ways to do it in Adobe Photoshop. Adjustment layers make it particularly easy. But I want to get you out of your comfort zone!
With phrases like “content is king”, it’s easy to think that churning out content is the best way to save a failing blog. After all, if you build it, they will come, right? Nope. Not in the world of blogging. You need to give visitors a reason to visit your content, otherwise you’re going to end up with