content marketing Archives - Page 2 of 3

August 7, 2017 by LJ Sedgwick Leave a Comment

What is it actually like to work with a content writer?

You don’t have time to write your own blog posts. It might pain you because you feel you should write them yourself. But there aren’t enough hours in the day. So you’ve accepted you need a content writer.

Finding one can be pretty daunting. After all, you’re a specialist in your field. You know your work inside and out. Handing over the reins to someone else might feel alien. Or like you’re cheating in some way.

Or you worry that a content writer won’t be able to capture your voice or appeal to your target customer.

Don’t worry. I’m here to provide your blog with the content that you’d love to produce yourself. But by letting me write it for you, you can spend that time working on your tech, winning new customers, and running your startup.

This post will walk you through what it’s like to work with a content writer. Specifically me.

First of all, we’ll decide what your project actually is.

Does your website even have a blog? If not, then you’ll need one.

Most bloggers won’t be in the business of setting them up. I can. And I’m more than happy to provide an audit of your existing blog too. With any luck, I can spruce up your posts and get you new traffic with those.

Ultimately you’re going to need more than one post. You won’t see enough results from a single post and that’s not how content marketing works.

But you might not want to commit to a year’s worth of posts until you’ve seen results. So will you only want a month’s worth of posts? Two? Three? I work on retainer so you’ll have weekly blog posts from me for as long as you want to work with me.

You’ve already read my samples so you know you like my style.

Once you’ve returned the contract, we’ll hop on a discovery call. We’ll work out what type of content you want and we can even discuss where you want it to be shared based on where your customers hang out online.

You know you want to hire a blogger but you can't help wondering what it's like to work with a content writer. Click here to find out more. — Which of these suits your target customer?

Decide on a metric that you’ll follow to see if blogging improves your business

Traffic is a good one. Make sure you set up Google Analytics on your website before we get started.

You could also use social shares. If you use functions like CoSchedule or SumoMe, this is easier to track.

One way or another, you’ll need to measure the success of the blogging. It’s difficult to gauge on the back of a month’s worth of content. But if you can see even a 50% increase in traffic then you know you’re onto something.

Then it’s onto topics – the bread and butter of a content writer.

You may already have ideas for topics. If so, then send them over. This will be helpful in the early days while we get to know each other.

But you might not have a clue what to write about. And that’s fine because topic generation is what you’re paying for with my Tremendous Time Saver Package. Give me an idea of what you’re looking for and I’ll do the rest.

I’ll brainstorm topic ideas around your niche and your needs. And I’ll do keyword research to make sure there’s an actual need for that kind of content. We’ll discuss whatever I come up with, and if you’re happy, I’ll drop them into an editorial calendar.

Don’t worry if you feel you’ve lost control at this point in the process. You haven’t. You still have final say over what I write.

We’ll decide on the first post. Then sit back and relax! Your first post will be on its way shortly.

Review the first post

Does it fit what you want? I’m happy to make any amendments, and you get up to two rounds of edits per post as part of the package. If you have a house style, let me know before I start work and I’ll incorporate it into the post.

You’ll need to get any changes back to me within the week so I have time to make edits.

You can decide if you want me to have access to your blog to upload the content directly. Or you may prefer to do it yourself.

Publish the post. Make sure you share it on your own social channels. If you have an email list (and if you don’t, you really should), send it out to your existing audience.

Then I’ll get started on the next post in the bundle. Rinse and repeat!

Remember to share posts periodically throughout the week. At the end of the month, review the metric you chose to measure the success of your new posts.

That way, you’ll be able to decide if you want to keep working with me.

Why do you need a content writer that specialises in your area?

Why your area? You’re a startup. You want someone who knows tech – and they really need to understand marketing.

As luck would have it, I’ve spent the last 14 years using Adobe products like Photoshop and InDesign. For the last six of those, I’ve broken it down and taught it to students from 16 to 60.

Believe me, that experience is invaluable when it comes to talking about software.

On top of that, I’m an Evernote Community Leader. It’s my pleasure, as well as my duty, to educate potential users on the best way to use a tech solution.

And why do I work this way? Because it works. I want you to have content that you’re proud to share. I also want you to enjoy the process of outsourcing your blog to a content writer to free up your time to work on your business.

Like the sound of this and wondering if we’d be a good fit?

Then it sounds like you need my Tremendous Time Saver package. Click here to find out more and secure your spot.

I’m standing by!

July 27, 2017 by LJ Sedgwick 2 Comments

Do you believe these 5 myths about blogging?

All forms of marketing seem to generate their own urban legends. And myths about blogging have persisted ever since marketers realised blogs were a great way to connect with audiences.

You’ve probably heard a lot of them before. And you’ve probably even believed a lot of them.

Maybe that’s why you don’t have a blog. Or maybe that’s why you started one – full of good intentions – and then fell by the wayside.

So if your company blog hasn’t been updated since January 2013, or if it’s still displaying a ‘Page not found’ error, then maybe you need to challenge your belief in these 5 myths about blogging.

Content marketing has finally come of age, but that just means many people still believe these myths about blogging. Click here to explore the reality. — Do you believe these 5 myths about blogging?

1. Blogging is just a fad

This is probably one of the biggest myths about blogging.

And it’s an enduring one. People have been claiming that blogging is a fad for a few years now. They’re probably the same people who claim email is dead.

So if blogging has been called a fad for a few years, how long is that fad expected to last?

True, the number of active blogs has grown exponentially in the last few years. But that doesn’t mean it’s too late to join the party.

HubSpot carried out a study and found that B2B companies that blog only 1-2X per month generate 70% more leads than those who don’t blog at all.

That doesn’t even take into account the success of B2C companies. Their blogs speak directly to their consumers.

So even if blogging is a fad, it’s worth getting involved because you’ll still get the benefit while it lasts. Find out why you absolutely need a blog in 2017.

2. Your blog posts should be between 300-700 words

There has been a lot of debate about word counts lately. Should your posts be short? Long? Extra-long? Now that Google is prioritising pages that offer a good user experience, some have started to claim that means posts need to be over 2000 words.

SerpIQ looked at the relationship between the position of a page in the Google search results and the content length of the page.

It doesn’t take a genius to see that the higher ranked pages have longer content.

BUT.

There’s no point writing a post of 2000 words when you can make your point in 800.

According to Darren Rowse, only 16% of people actually read online content word for word. And they only comprehend about 60% of what you write. So in a 2000 word post, that’s around 800 words going unread.

Yes, Google does reward longer content. But it also rewards quality content. So worry about the quality of your blog posts more than the word counts.

If you’re not sure how to ensure that kind of quality, then consider hiring an awesome blogger to do it for you.

3. You must update your blog daily

Hubspot proves to be handy with the stats again. They reckon that companies that post on their blog 15 times (or more) a month get 5x more traffic than other blogs.

That works out at 3-4 posts a week. You don’t need to be a maths genius to realise that’s not a daily posting schedule.

Posting daily is, quite frankly, pointless. Only your most diehard fans will want to consume content that frequently. And you should be sending their content to your email list.

And yes, daily posts give you more chances to be found on Google. They give more opportunities for new visitors to click your headlines on Twitter. But you also run the risk of running out of content more quickly and reaching ‘burnout’.

Once you hit that stage, you’ll stop wanting to blog at all. All of your hard work will have been for nothing.

So space your posts out across a period of weeks, not days. That daily schedule could provide you with seven weeks of content if you post once a week.

Having content spaced out more evenly also gives you the space to insert time-sensitive content. That’s helpful if you want to talk about a big event – like my post on the DDoS attack last year.

4. Share your blog posts on as many social media platforms as possible

Promotion often provokes other myths about blogging. Should you syndicate content across LinkedIn and Medium as well? Should you Pin your content on Pinterest? Do you need to turn it into an Instagram Story?

It’s a good idea to put your content in front of as many people as possible. But it’s an even better idea to put your content in front of as many of the right people as possible.

You’re a tech startup so Pinterest might be less useful to you – unless your tech solution benefits the Pinterest population. And Instagram Stories might not be the right platform either.

But re-posting your articles on LinkedIn or Medium would be a great idea (and you don’t need to generate new content from scratch).

Sharing your content is easier when you’re putting it on the platform your target audience uses. I write for tech startups, so I don’t promote my posts on Snapchat.

Remember that to use these platforms properly, you need to maintain a presence there too. You don’t want to only turn up when you have a post to share.

So ask yourself – do you have time to maintain a presence on every single platform if your audience only uses three of them?

Don’t waste time you could be spending on your blog in cultivating a presence on the wrong platform.

5. You don’t need to pay someone to create your blog posts

It’s easy to believe myths about blogging when you’re trying to save money. And the idea that anyone can do it is one of the biggest.

After all, it’s just a question of talking about your product or service, isn’t it?

No. Your blog shouldn’t just be a collection of press releases or product data. Your blog is your conversation with potential buyers or users. Your posts should snag their attention and leave them keen to find out more about your solution.

If you’re a natural writer, then this shouldn’t be a problem. But think about it this way.

Is blogging really the best use of your time?

Your time is valuable. The cost of hiring a blogger to create your posts for you is likely less than the money you could earn in the time it takes to write a post.

Hiring a blogger isn’t just another expense. It’s a way to buy yourself more time.

And isn’t that worth it in the long run?

So ask yourself, do you still believe these myths about blogging?

If you’ve changed your mind, great! And if you want to hand the blog to someone else, that’s even better. Sign up for my Tremendous Time Saver Package and watch your blog grow. Click here to grab your spot.

July 19, 2017 by LJ Sedgwick 1 Comment

How can these 5 simple posts improve your startup’s blog?

It’s late in the day and you’ve just read another marketing post about the value of blogging.

So you’ve opened your post editor and your fingers are poised over the keys.

But you have no clue what to write. The cursor blinks at you, taunting you to write something, anything.

The ideas won’t come. So you grab a photo from your Instagram feed. Someone brought cake into the office – that’ll do as a post. It shows you as a fun-loving startup. And everyone likes cake.

You paste a few images into the post, and hit ‘Publish’. Phew!

Er, no. You check your Analytics the next week. Nothing. Nada. Crickets…

You’re not alone. When startups start to blog, they often ask what kinds of posts they need to include.

A lot of companies use their blog as a ‘news’ resource. They share photos of their launches or announce new team members. Which is fine – but it means absolutely nothing to new visitors to your site.

They don’t know who you are or what you do – so why do they care that you sponsored a talk near your office?

Don’t get me wrong, those posts can be a great way to supplement your blog – but they shouldn’t be all of your blog posts.

Instead, you can use these 5 simple posts to generate content, get attention from your target audience, and build your authority.

If you've been stuck on what to include on your startup's blog, try these 5 simple posts to make your blog a lead magnet, instead of a dead weight. — Blogging doesn’t have to be painful.

You’ll need a mixture of evergreen posts and ‘regular’ posts in your editorial calendar.

By evergreen, I mean those posts that people keep coming back to, even 6 months to a year after you posted them. The content is so fundamental that it’s always relevant.

But don’t discount those time-sensitive posts that respond to news in your industry.

So let’s see what 5 simple posts you can use to improve your blog.

1. Resource roundup/curated post

Really strapped for time and can’t pull a blog post out of thin air? Do a content roundup instead!

There’s so much content online now. Possibly too much content. So instead of adding to it, you can help a prospective client or customer to make sense of it.

Use a service like Feedly to subscribe to other blogs and news sites in your industry. Make a point of scanning new headlines. Then you can pull together relevant links into one post.

It’ll help to demonstrate how well you know your industry. And it’s always a good way to generate good link karma by linking to other people. (That makes them more likely to link to you)

Problogger do really helpful content curation posts, like this one.

Don’t create them too often or people will think you have nothing useful to say yourself.

But they are a great way to build links and generate inbound traffic. Or you can send a curated email to your list. Austin Kleon is an excellent example of a writer who sends valuable curated list-based emails.

2. How-to guides

Think about why you founded a startup. You thought of an amazing product or service. And you want to improve lives with that product or service, right?

So why not use that principle on your blog as well?

Your posts can be mini tutorials on topics in your industry. And sure, you can teach people how to use your particular product or service. I even wrote a how-to guide for hiring a blogger if you’re a startup.

So I can help startups find bloggers if they don’t have the time or inclination to create their own content.

And it doesn’t even need to be specific to your own product. Maybe your service is an email marketing platform. Teach people how to use email marketing on your blog.

You can always recommend they do their email marketing using your platform in your call-to-action.

Of all of these 5 simple posts, how-to guides are the easiest way to build evergreen content.

3. Thought leader posts

These are much more in-depth posts. They’ll need some research and stats to back up your points. But they let you establish yourself as an authority.

You can make predictions about your industry based on your own experience. Or you can discuss a news story in your trade press, and explain what effect a new piece of technology or even legislation will have on everyone else.

Whatever you choose to do, it’s a way to stake your flag in the ground and say “This is what I know about.”

There is the potential to post the occasional controversial post. Maybe you really disagree with the direction your industry is taking. Or perhaps you want to correct a common misconception.

Stirring the pot by openly posting dissent can be a good way to grab some attention, as well as some shares. Just be prepared for a negative reaction.

Don’t post controversial posts too often or visitors will think you just like being contrary.

Thought leader posts can take much more time to write precisely because they’re in-depth. But it’s always a good idea to have a few 1500-2000 words on your post for your SEO value.

And if you don’t have time? Send me the research and some thoughts, and I’ll turn it into a post for you.

4. Fun posts

I know what you’re thinking. How do fun posts fit into your content marketing strategy?

Simple. They grab attention. Remember, most people won’t yet know who you are or what you do.

Attention posts also form the start of an AIDA sequence – something we’ll go into at another time.

And by ‘fun’, I don’t necessarily mean ‘silly’. It’s just more accessible content. So videos, images, or infographics can all be really helpful.

They’re easier to share and quicker to digest. Plus you can always tie them into the time of year. So if your startup runs a new mobile dating app, then you could post something cute like ‘7 Films You Have To Watch On Valentine’s Day.

Then ask visitors to share the post and suggest any films you’ve forgotten. Remember, sharing is caring.

5. List based post

These are probably the most common of these 5 simple posts. Why? Lists are easy to scan and digest. They often get a lot of backlinks and they’re easy to share.

But ever since the likes of Buzzfeed jumped on the list post, some bloggers have been wary of them. Writers on Medium have openly condemned the so-called ‘listicle’ (an article broken into a list – much like this post).

Bloggers sometimes think they’re lazy, and they don’t contain enough substance. Maybe that’s true. But if you’re stuck for content every couple of months? A list makes a nice change.

And if you want to avoid the listicle format, you could also post a list that’s more of a checklist. That way, your list post is both a list and a how-to guide. Use the list to teach your reader how to do something.

Or you could be really clever and make the how-to guide that goes with the checklist a content upgrade. Why not gather more leads for your email list while you’re at it?

But whichever of these 5 simple posts you do, do them well.

These 5 simple posts will improve your startup’s blog. Your content can be more than just a collection of news posts about what you’re doing.

And your content should be more than that.

But make sure you don’t rely on just 1 or 2 of these post types. Cycle through all 5 across a few months. Readers like variety.

If you’re struggling to come up with ideas, get in touch. I’ll help you devise an editorial calendar. We’ll turn your blog into a lead magnet, not a time suck.

February 22, 2017 by LJ Sedgwick 2 Comments

How to create 4 types of easy content to grow your blog

You’ve read all of the blog posts. You’ve watched endless webinars. And you’ve probably also joined dozens of email lists, only for their lead magnets to disappear into your Dropbox, never to be seen/read again.

And you know that content marketing is a pretty straightforward way to get your startup in front of new people.

But your content isn’t just a blog. It might sound heretical coming from a content writer. But you don’t just need to rely on the written word. There are other types of easy content that you can use.

I’ve even included a video in this post to explain the value of video as a form of content marketing.

Why? Because you might take in information better through audio. You might prefer to watch facial expressions while you learn.

You have your own learning styles and so do your potential clients and customers.

Including a range of content types is a great way to appeal to them in a way that works for them.

And believe me, I know how difficult it can be to make it work. Blog posts are an obvious choice. You can work on them in parts.

Then you just post them and share them.

You can hide behind your keyboard.

But the world of content marketing is changing. Relying on blog posts isn’t the only weapon you have in your arsenal.

Let’s take a look at 4 types of easy content that can help to grow your blog.

1. Graphics

Few things will get your point across as quickly as a graphic. And you’re lucky because internet users have been trained for years to recognise infographics, photos, and illustrations.

They’re also perfect for sharing on social media. And with 16% of the US population installing ad-blockers, sharing content on social media is often the only way to get it in front of people.

The demand for infographics has increased 800% in the past year. Companies, including startups, want that easily shareable content.

Mind Development & Design prove with this infographic that your blog doesn't need to rely solely on written posts. Let's look at 4 types of easy content that can really help to grow your blog - and find new leads. — © Mind Development & Design

This infographic by Mind Development & Design demonstrates 5 tips to excellent website copy. It distills the content of their listicle and turns it into an easily understandable graphic.

You can always share images and ask followers to suggest a caption. Caption-competitions are a great way to encourage interaction, and you can always offer a prize to the funniest/best/sharpest caption.

And then there’s the shareable quote-based graphic.

Your blog doesn't need to rely solely on written posts. Let's look at 4 types of easy content that can really help to grow your blog - and find new leads. — © LJ Sedgwick

Images and quotes are pretty simple to make. I use Photoshop, but you can use something like Canva if you’re not Photoshop savvy. Even mobile apps like Pixlr let you add text to a photo.Graphics can be difficult to make unless you know what you’re doing. Especially infographics.

But infographics can be difficult to make unless you know what you’re doing. So you either need to hire a freelancer who can make them for you. Or learn how to make them yourself.

2. Video

Video is crucial to your content marketing. It’s even become Sujan Patel’s favourite form of marketing.

And 69% of companies report their video marketing budget is increasing.

As users get more accustomed to Facebook Live, it’s only going to get more popular.

But here’s the thing. Video just about terrifies most people. It taps into that same fear that most people have when they have to stand up in front of a group.

Humans are a social species. But we work best in small groups. Unless we’re a particular personality type, we don’t like standing up and drawing attention to ourselves.

That invites ridicule or disagreement. And few want to rock the boat and risk being pushed out of the group. Putting up a video is like standing up in front of the whole world.

But LJ! I hear you cry. Why haven’t you been practising what you preach?

The same reason that you haven’t. Fear.

I don’t mind being on video. After 5 years of teaching teenagers and giving papers at academic conferences, public speaking doesn’t bother me.

But I always worry that people won’t be able to understand my accent. So I stick to the written word where I know I’ll be understood.

That isn’t helping me. It’s hindering me. So expect to see more video content from me soon. Like this video below, explaining the 3 benefits of using video in your content marketing.

3. Podcasts

Perhaps you really don’t like being on camera. But you have no problem in talking to people.

Podcasts could be your chosen form of content. For startups, they’re often an ideal way to talk about your subject and position yourself as an authority.

You can interview others to get their take on your industry and give your own.

And because of the way a lot of people consume content – on smartphones – you’re often talking directly into someone’s ear.

It’s a more passive form of consumption. Potential clients can just listen to you while they’re in the gym, making dinner, or using public transport. It requires less input from them.

It’s probably better for a B2B offer. So if your startup is around email marketing, having a podcast that teaches listeners how to use it effectively will be best aimed at marketing managers in your target niches.

But there’s nothing stopping you from trying podcasts for B2C as well. Just make sure you’re helping your potential customers in some way.

Check out these suggested podcasts for startups and entrepreneurs.

4. Webinars

Before you dismiss me out of hand, how many webinars have you actually attended?

I know they sometimes get a bad rap. I certainly think there’s nothing worse than an hour long webinar that spends 15 minutes giving a bio of the speaker, 15 minutes of actual content, 20 minutes of hard sell, and then 10 minutes of Q&A which tends to descend into ‘this is why you need this product’.

But I’ve definitely bought products off the back of a webinar. I invested in Lacy Bogg’s Content Intelligence Academy following on of her webinars. While the free information in the webinar was amazing, I knew I’d get that little bit more from the program. And I was right.

That’s why they’re among these types of easy content.

So think about how you can partner up with someone to do a webinar.

Let’s go back to the email marketing example. You know you’re not really big enough to compete with Mailchimp or Aweber.

But your offering is very different. Your platform would be ideal for the hospitality industry.

Make contacts in that industry, and see if you can guest on a webinar. Maybe a marketing guru in the industry will host you. Use the kind of content you’d put in a series of blog posts to fuel your content in the webinar.

And because people can ask questions, you get plenty of interaction with potential users. You can answer their specific questions right then and there.

If nothing else, you should be able to add the attendees to your mailing list. So even if they don’t buy from you during the webinar, you can keep in touch and make your offer again in future.

You can also direct them to your blog posts, which will (because you’re a good marketer) have the option for them to share to their own social networks on them.

You don’t have to do them all at once.

I’ve given you 4 types of easy content to help grow your blog. But you absolutely do not need to use them all at once. Pick one and try it out. Try creating shareable quotes or graphics for your social media channels.

And pair them with infographics that you post on your blog.

Keep it up for a month or so. Then review your analytics. Is there an obvious difference?

Or you could try guesting on a few podcasts before you launch your own. Remember that any form of content will need to be created and shared on a regular basis before you’ll really see the difference.

But done right, you will see a difference to your mailing list or your blog. Or hopefully both!

If you’ve enjoyed this post, then why not share it to your own social networks? Or get in touch if you want help coming up with scripts for your video content!

February 1, 2017 by LJ Sedgwick 1 Comment

You’re a startup and you need an awesome blogger. Now what?

You’ve read the articles by the marketing gurus. And now you’re convinced. Your startup needs an awesome blogger.

But where do you get one? What are the steps you need to take to hire one?

It can be pretty daunting. After all, you’re a specialist in your field. You know your work inside and out. You probably feel like you should be writing your content yourself. But you just don’t have the time.

Will you be able to communicate what you do to an outsider?And what do you even need to look for in a blogger?

This post will walk you through a process you can follow when hiring an awesome blogger.

It particularly works well if you want to hire me. But we’ll get to that later.

Knowing you need an awesome blogger is one thing. Knowing how to find one is something else entirely! This guide will walk you through the process. — Hire an awesome blogger today.

First of all, you need to decide what your project actually is.

Does your website even have a blog? If not, then you’ll need one.

Most bloggers won’t be in the business of setting them up. I can. And I’m more than happy to provide an audit of your existing blog too.

Either way, you need to work out how many posts you actually need. A single post isn’t really going to cut it. That’s not how content marketing works.

But you might not want to commit to a year’s worth of posts until you’ve seen results. So will you only want a month’s worth of posts? How many posts will you want per week?

Take it from me, you don’t need daily posts. Once a week is fine while you’re establishing your blog.

Next, look for a content writer that specialises in your area.

Why your area? You’re a startup. You want someone who knows tech – and they really need to understand marketing.

So as much as you might just want any writer, trust me. You want a specialist.

You could always advertise on Twitter. Search for #blogger or #contentwriter in the search bar. If you want someone local, you can filter that way too.

Maybe LinkedIn will be more helpful. It’s a great business resource and it’s often easy to check out a potential writer’s portfolio.

And then there’s always Google.

However you come across the blogger, check out their website. Read their samples. Look at their blog. Much as you’re doing now. If you don’t like their style, move onto the next blogger.

Get in touch with your potential awesome blogger and outline what it is that you want. Ask to book a consultation call where you can discuss your needs. The blogger needs to know your ideal post length, type of content, where it needs to be shared, etc.

Make sure you ask them for their rates up front. If they quote a higher price than you’re willing to pay, don’t try to haggle. It’s not a good way to start a business relationship.

I offer a retainer package that offers rolling monthly payment. You can cancel at any time during the first month, but you’ll still get all four posts for that month since you paid upfront.

Devise an editorial calendar with your blogger.

This might not sound necessary if you only want a month’s worth of posts. You might wonder why you need a calendar for four posts while you see if they gain any traction.

Trust me, it’ll make life easier in the long run. I won’t go into the benefits of editorial calendars as that’s another post for another time. But both you and the client will enjoy a much happier relationship with a calendar in place.

It does also mean that if your or the blogger decide you’re not a good fit, you can share the calendar with a new blogger.

Decide on a metric that you’ll follow to see if blogging improves your business

Traffic is a good one. Make sure you set up Google Analytics on your website beforehand to truly get the benefit.

You could also use social shares. If you use functions like CoSchedule or SumoMe, this is easier to track.

If you choose to hire me, I’ll also share the content on my own social media channels. It makes sense!

Now you need to come up with ideas for content

You may already have ideas. If so, then send them to the blogger. This will be helpful in the early days while you get to know each other.

If you’re completely stuck for topics, that’s okay. Give your awesome blogger an idea of what you’re looking for.

Then let them brainstorm topic ideas around your niche and your needs. You might need to have an interview to discuss these things. I meet prospective clients if they’re local or I do Skype if they’re not.

Review the topic ideas and see which ones resonate with you. I’ll always provide a justification for any topic ideas I propose. This comes back to that editorial calendar I mentioned earlier – and I always make sure SEO plays a part.

Let the blogger create the first post

Don’t prod them while they do this. Otherwise, they’ll think you don’t trust their ability.

Set a realistic deadline. Then sit back and relax! Your first post will be on its way shortly.

Review the first post

Does it fit what you want? Bloggers will be happy to make any amendments, though you might be content to make smaller ones yourself. If you want to work with the blogger again, it’s a good idea to share what you changed. That’s how they’ll learn your house style.

You can decide if you want the blogger to have access to your blog to upload the content directly. Or you may prefer to do it yourself. Discuss with the blogger if you need images to go with the post.

If your awesome blogger will be sourcing images, check they’re free of copyright restrictions first.

And finally, rinse and repeat with your awesome blogger!

Publish the post. Make sure you share it on your own social channels. If you have an email list (and if you don’t, you really should), send it out to your existing audience.

Then let the blogger get started on the next post in the bundle.

Remember to share posts periodically throughout the week. At the end of the week, review the metric you chose to measure the success.

That way, you’ll be able to decide if you want to keep your awesome blogger around.

Like the sound of this and wondering if we’d be a good fit?

Then it sounds like you need my Tremendous Time Saver package. Click here to find out more and secure your spot.

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First of all, we’ll decide what your project actually is.

Decide on a metric that you’ll follow to see if blogging improves your business

Then it’s onto topics – the bread and butter of a content writer.

Review the first post

Why do you need a content writer that specialises in your area?

Like the sound of this and wondering if we’d be a good fit?

1. Blogging is just a fad

2. Your blog posts should be between 300-700 words

3. You must update your blog daily

4. Share your blog posts on as many social media platforms as possible

5. You don’t need to pay someone to create your blog posts

So ask yourself, do you still believe these myths about blogging?

1. Resource roundup/curated post

2. How-to guides

3. Thought leader posts

4. Fun posts

5. List based post

But whichever of these 5 simple posts you do, do them well.

You have your own learning styles and so do your potential clients and customers.

Let’s take a look at 4 types of easy content that can help to grow your blog.

1. Graphics

2. Video

The same reason that you haven’t. Fear.

3. Podcasts

4. Webinars

So think about how you can partner up with someone to do a webinar.

You don’t have to do them all at once.

First of all, you need to decide what your project actually is.

Next, look for a content writer that specialises in your area.

Devise an editorial calendar with your blogger.

Decide on a metric that you’ll follow to see if blogging improves your business

Now you need to come up with ideas for content

Let the blogger create the first post

Review the first post

And finally, rinse and repeat with your awesome blogger!

Like the sound of this and wondering if we’d be a good fit?

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