Getting your colour scheme right can make or break your project. Whether you’re picking your new brand colours or creating new business cards, you want a way to create easy colour schemes. You might turn to websites like ColourLovers or Paletton for inspiration. Why not? They’re both very good options. I used Paletton to come
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Review of Master Content Strategy by Pamela Wilson
I’ve long been a follower of Pamela Wilson, avidly reading her content on Copyblogger and now her BIG Brand System site. I also loved the previous book, Master Content Marketing. But there comes a point where you’ve learned all you can of writing blog posts and you need something more. Something bigger. In essence, you
Copywriter vs content writer: Which one do you actually need?
The blank document is open. The cursor blinks, taunting you. It’s like that oh-so-helpful paperclip in Word – completely annoying. But this blog post won’t write itself. And your about page needs a good polish. It hasn’t been updated since 2008. If only you had a content writer to handle this stuff for you. Or
What can Mindhunter teach you about writing tech copy?
You might have read the headline and thought “What? What has a Netflix TV series about FBI agents in the 1970s got to do with writing tech copy?” And on first glance, your confusion would be well placed. But stick with me for a moment. If you haven’t seen Mindhunter, it’s set in 1977. Two agents,
5 things going to the gym can teach you about blogging
You might be looking at this title and wondering if I’ve finally lost the plot. What on earth has going to the gym, a hot, physical, difficult practice, got to do with blogging, a tiring, mental, difficult practice? Oh, wait… ” alt=”If your startup’s blog is struggling, you might not think a gym habit can
6 Awesome (and Easy) Tools To Help You Smash Your To Do List
You’ve probably already got a to-do list the length of your arm. Keeping on top of it is the only way you’ll manage to get your blogging done (unless you hire a content writer). After all, every time you look at your to-do list it seems to have sprouted 3 or 4 new tasks. For the BBC,
Improve Your Email Marketing By Doing The Unexpected
If you Google the phrase ‘improve your email marketing’, you get 11,800,000 results. That’s a lot of content, which suggests a lot of people are looking for help with their emails. And it’s not surprising. Email use worldwide is predicted to top 3 billion users by 2020. Granted, they won’t all be users of your
5 simple (but effective) ways to find time for your company blog
You’re sitting at your desk, fingers flying over the keyboard as you send your last email of the day. A notification pops up on your to-do list. Your blog post for that week is due. It’s almost 5 pm on Friday – how will you find time to write something? You move the task to
How to Boost Colours in Affinity Photo
Digital cameras have come on in leaps and bounds over recent years. But sometimes you still just want to boost colours to give images that POP of life. There are various ways to do it in Serif’s Affinity Photo. Adjustment layers make it particularly easy. But I want to get you out of your comfort
I love Adobe…but I’m happy to recommend Affinity
Adobe pretty much changed the graphic design landscape when they released Photoshop 1.0 way back in 1990. You no longer needed a design degree, a studio and a steady hand to produce beautiful work. Fast forward to 2017, where their suite of powerful tools still provide industry-standard software to home users and professionals alike. Yet
