LJ Sedgwick

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October 26, 2016 by LJ Sedgwick Leave a Comment

How To Promote Your Security Plugin for WordPress

You know that now, more than ever, businesses need to build security into their blog plan.

After all, in 2012, 170,000 WordPress sites were hacked. That number is easily higher by now.

But security is a difficult thing to sell unless you’re trying to fear-monger. And fear doesn’t actually sell that well.

So exactly how can you promote your WordPress security plugin without resorting to scare tactics?

As the internet matures, website security becomes increasingly important. But how do you sell a plugin to users who may not think they need one?
How To Promote Your Security Plugin for WordPress

Focus on the benefits, not the features

Sure, your plugin allows users to rename the wp-login.php to something totally different. Hide your login page so hackers can’t find it as easily!

And it’s amazing that your plugin blocks IPs when they’ve tried – and failed – to access a site 3 times in a row. It’ll certainly cut down on brute force attacks.

You totally need to tell people that your plugin also scans for malware. It’s a useful feature.

Some people will genuinely get a kick out of knowing all of that.

But people also want to know what’s in it for them.

Ultimately, you’re selling security to people

It doesn’t matter whether your target audience is other tech geeks or newbie bloggers just starting out.

They’re all still people.

They want to believe that your product will bring them peace of mind.

It’s called security for a reason.

So don’t just focus on the cool whizzbang features your plugin has (although sure, they’re still important).

Focus on the hours you’ll save them when your plugin stops an attack, and the blogger doesn’t need to reinstall a backup of their site.

Sure, you can focus on the loss of traffic to their site if they get hacked. But what does that really mean to them?

It’s not lost traffic. It’s lost time and effort. Possibly even lost sales. But it’s definitely lost visitors who won’t come back.

Remind them that your plugin works tirelessly in the background. It’s the Wyatt Earp of their website, patrolling the Wild West of the internet to keep out the Cowboys.

Let them know why you, and not someone else

Whether they’re a tech geek who wants to know the specifications, or a blogger who only has 6 regular visitors, they need to know the ‘why’ of your plugin.

Why do they need it? After all, if they’re not the same size as Buzzfeed, they might not think a hacker would ever attack them.

They need to know the risks they’ll avoid. But show them the benefits of avoiding them in a positive way. So less time spent tinkering with broken code, and more time creating awesome content. Fewer complaints about redirections to dodgy sites, and more insightful comments on their articles.

But specifically let them know why do they need yours above the others available?

Yours might do the exact same thing as the next plugin. But your interface is more user-friendly.

Maybe it’s a one-click set up.

Perhaps it has a better raft of features in the free plan.

Hell, maybe it’s cheaper.

You want to sell them on the need for your security plugin. So show them what that need looks like. Make it super easy for them to get your plugin. And get them secure and safe as quickly as you can.

After all, peace of mind is priceless.


If you have a security plugin that you need help in promoting, then get in touch! I’d love to help you reach your new fans.

Filed Under: Digital Marketing Tagged With: copywriting, plugin, promotion, security, wordpress

September 26, 2016 by LJ Sedgwick 2 Comments

5 easy ways to get the most out of Instagram

Last month, Instagram introduced its Stories function, clearly as a competitor to Snapchat’s Stories features. On Saturday, CBS News announced it would be using Instagram Stories in its coverage of the Presidential debates.

While ABC will stream the debates on Facebook Live, CBS want to keep an editorial feel to their coverage. It will feature original Stories by the anchors and reporters, as well as “curated Stories from political experts and voters across the US” (engadget).

But in order to share Stories, people need to be following you in the first place. If you want to get the most out of Instagram, then you need to remember it’s social. If you just show up and want likes, then you’ll probably be disappointed. No one likes attention seekers who give nothing back.

If you want to use Instagram in your marketing, you might be wondering how to get the most out of the platform. Here are 5 simple things you can do!
So easy!

So here are my 5 easy ways to get the most out of Instagram!

1) Use hashtags

Hashtags function like search terms within the app. Post your artwork? Try adding hashtags like #art, #artaday, #sketch, or use the materials you’ve used, like #fineliner. Consider taking part in challenges, such as Inktober. Just make sure you check out what other people are doing.

Tag the brands you use. Use hashtags for the places where you are. All of them allow other people to find your work by browsing all work tagged with that particular phrase.

If you want to use Instagram in your marketing, you might be wondering how to get the most out of the platform. Here are 5 simple things you can do!
Hashtag.

2) Follow people

This goes without saying. You might be using Instagram to show off your own stuff, but you should also be interested in what other people are doing!

Consider it research, or consider it ‘being interested’. You’ll probably find that you end up with more followers if you follow more people.

If you want to use Instagram in your marketing, you might be wondering how to get the most out of the platform. Here are 5 simple things you can do!
Find people!

3) Be reciprocal

If someone follows you, check out their feed. Is it cool? Follow them back. Did someone like one of your photos? Check theirs out and like one back. Blogging also used to work like this a few years back, but it’s more prevalent on social platforms now.

If you’re trying to promote your art or design work, starting conversations and posting comments is a great way to get people to remember your name, as well as your style.

4) Post good, consistent content

This goes without saying. If you put crap in, you’ll get crap out, so make sure you share stuff people might actually want to see.

My Instagram supports my fiction writing, so I share photos primarily of places I go, books I’m reading or interesting things I’m doing. After all, they all support my writing. Remember, your brand is how people describe you when you’re not in the room, so post images that people ‘expect’ to see, or associate with you.

If you want to use Instagram in your marketing, you might be wondering how to get the most out of the platform. Here are 5 simple things you can do!
A clean feed.

5) Be human

Remember that you’re human, not a marketing machine. Social media users are more savvy than a lot of marketers give them credit for, and if all you ever do is post images connected with your brand or product, people will get bored. They want to see cool things you’ve seen, interesting places, funny messages – remind them there’s a person sharing the images, and not Data from Star Trek.

So now you’ve got all of those things in play, you’ll pick up more followers, and you can start using Instagram Stories too!

Over to you! Do you use Instagram? What makes you follow someone?

Filed Under: Social Media Tagged With: advertising, instagram, marketing, promotion, social media

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