LJ Sedgwick, Author at LJ Sedgwick

December 7, 2017 by LJ Sedgwick Leave a Comment

5 Awesome Tech Gift Ideas for Christmas 2017

Christmas fast approaches and thoughts now turn to gift-buying. What on earth do you buy for everyone? While I can’t advise on what to get Great Aunt Doris, the cat-loving cook from Carlisle, I can give suggestions for more tech-minded people. So here is my selection of tech gift ideas for the more gadget-inclined among your friends and family.

1) Popcord

You go out on a day trip and take hundreds of photos. You’re constantly sharing videos on Instagram Stories. Maybe you even hop onto Facebook Live to show your friends something cool where you are.

All of that social sharing hammers your phone’s battery. You get on the train to head home and find you have 2% battery left. And you left your charger at home to save space in your bag.

Bummer.

It doesn’t have to end like that. With the Popcord, you’ve always got a charging cable with you because it’s small enough to hang from your keyring.

Struggling to decide what to buy this Christmas? Check out these tech gift ideas for the gadget-inclined among your friends and family. — Popcord

Just choose the cable you want (iPhone or Android), pick a colour, and order. Then, next time you’re out, simply pop one end into the nearest USB point, and the other into your device.

Easy.

Pick up a Popcord here for your social media-loving friend. Or grab one as a stocking filler for your teenager so they’ll always have enough battery to call for the Dad Taxi.

They’re an ideal tech gift for anyone with a device!

2) Google Pixel Buds

Wireless earbuds can be handy if you’re in the gym or out running. You don’t have wires getting in the way.

There are plenty of wireless earbuds to choose from if that’s a problem you want to solve this Christmas.

But these pricey wireless earbuds make a great tech gift for the traveller in your life. Why?

They use Google’s AI system to translate 40 languages in real time. They’re the closest you’re likely to get to a Babelfish.

I should note, they’re not entirely wireless as a cable still connects the two earbuds. The Translate option only works with a Pixel 2 phone. But any user can still enjoy rapid access to the Google Assistant, simply by tapping the earbuds.

Check out a pair of these earbuds here.

3) Amazon Fire Stick with Alexa

TV junkies can choose from a range of streaming devices, including the Chromecast, Amazon Fire Stick, or the series of players from Roku.

As cool as the Chromecast is, it can’t stream from the Amazon Video Android app. Whereas Amazon Fire Sticks will play content through other apps.

So if you want to catch up on shows from Netflix, BBC iPlayer or YouTube, you can. Or stream music through Spotify and Amazon Music.

This latest model also comes with Alexa voice search. Just press and hold the microphone button, and tell it what you want to watch.

I can personally attest that Alexa even understands Geordie accents.

Simply plug the stick into an HDMI port, and the power cable can either go in a USB port on your TV, or into a regular wall socket. There’s also an extender for the HDMI port if you need more space on the side of your TV.

Pick up an Amazon Fire Stick here. (This is an affiliate link but I wouldn’t recommend it if I didn’t enjoy using mine)

4) Polaroid Zip mobile printer

How many of your smartphone photographs do you ever see again once you’ve put them on Facebook?

It’s easy to take more photos than you actually need with digital technology. But sometimes you want physical copies to preserve the memories beyond a news feed update.

Enter the Polaroid Zip mobile printer. You can print 2×3″ photos directly from your smartphone using Polaroid instant printing. Download the free app for iOS or Android and away you go.

And your loved one can get started on Christmas Day because it’s ready to print up to 25 sheets on the first charge.

Grab one here. They come in a range of colours too!

It’s simpler than self-driving cars but who said a tech gift had to be complicated?

5) reMarkable

Everyone has that one relative who doesn’t see the big deal with digital. They prefer paper, and that’s the end of it.

Paper’s brilliant but it has its drawbacks – ink fades, it can be torn or smudged, and it’s pretty flammable.

Get the best of both worlds with the reMarkable tablet. Draw or write on the screen and it behaves like ink on paper.

But then you can access all of your notes on any device. So you might have scribbled a shopping list on your tablet but you’ve left it at home. No matter! Access it on your phone and never forget that loaf of bread again.

Research proves that handwriting notes led to better memory retention than typing them. So a reMarkable tablet might be ideal for the student in your life.

Pick yours up here.

Phew! 5 awesome tech gift ideas for Christmas!

Question is, which ones will you buy for other people, and which ones will you buy for yourself?

Let me know in the comments below which of these gift ideas catch your eye.

November 22, 2017 by LJ Sedgwick 1 Comment

Will we really be riding in self-driving cars by 2021?

Another November, another budget. The budget announced today is an interesting one for the tech world. With investment in 5G networks, extra recruitment of computer science teachers, and investment in the AI industry, it’s clear that the Tories want to get behind tech. But it goes further than that. Chancellor Philip Hammond wants self-driving cars on UK streets by 2021.

The move comes as part of the post-Brexit measures since the UK won’t be subject to the same constraints as the rest of the EU. Under the new regulations, self-driving cars can be tested on UK roads without a human operator on board.It certainly makes the UK more attractive as a production site for the car industry.

With the extra funds for the tech industry in the 2017 budget, will it push the appearance of self-driving cars on UK streets by 2021? — Image by Frank Derks (CC BY 2.0)

A segment on BBC Breakfast saw people canvassed for their opinions on self-driving cars. Many of those asked expressed concerns about “trusting their lives to a computer” – which they do on a daily basis but never mind.

Another problem was the perceived “lack of ethics”. One chap worried about the cars being able to make decisions or distinguish between situations. As a perpetual pedestrian, I can confirm that we have the same fears about human drivers. I’m less likely to worry about self-driving cars since I bet they’ll use their indicators, pay attention to stop lights, and not drive the wrong way along one-way roads.

But I digress.

Wait – are self-driving cars even safe?

Many detractors point to the fatal crash in 2016 of a Tesla Model S. Joshua Brown’s car hit a truck while on autopilot; it seems the car didn’t recognise the side of the truck, only being programmed to recognise the front and back.

Tesla pointed out the tech was in a “public beta phase”, so they were definitely anticipating bugs in the software. But a bug that ends up killing someone?

Still, autopilot doesn’t mean take your hands off the wheel completely.

At the moment, drivers are still expected to interact with their self-driving car. There’s nothing stopping you from grabbing the wheel or hitting the brakes. True, that does defeat the point of self-driving cars, but they’re still in the testing phase.

Often, other drivers are the problem.

In 2016, a self-driving car by Google hit a public bus in Mountain View. It was attempting to drive around sandbags in the road. The car knew the bus was there but the software predicted it would slow to allow the car to pass. It didn’t, and the car hit the side of the bus.

That said, the human test driver also thought the bus would yield to the car. How much can you blame software when a human makes the same assumption?

Plus, let’s take this one step further. If both vehicles are piloted by software, then yes, there’s still the risk that the same collision could happen. But the software in the bus might have noted the car’s failure to slow and applied the brakes itself – a decision the human bus driver didn’t make.

A study by the University of Michigan’s Transportation Research Institute found that driverless cars were involved in twice as many accidents as normal cars. Before you condemn self-driving cars, be mindful that they were being hit by human drivers. Some think the driverless cars stick so faithfully to the rules of the road that it throws human drivers, who are used to bad driving from other people.

So what are the advantages of self-driving cars?

Human error causes more than 90% of car accidents. Eliminate the human element and, in theory, you’d reduce the number of accidents.

You’d pretty much eradicate drug/drink driving. The same applies to texting and driving. Passengers could text and call people to their heart’s content.

Then there’s the option of the smart city. Imagine heading into a city and finding your self-driving car has already communicated with the parking facilities near your destination. Your car takes you straight to the nearest parking space without endless driving up and down. That’s more time at your destination, enjoying dinner, watching a film, or hanging out with friends.

And the disadvantages?

I don’t think that the computer making the decisions is necessarily the problem with self-driving cars. No, the problem is the security aspect. A driverless car is the last thing you want hackers to get into. Would you want your car’s brakes to be turned off on the M1? Delivery cars could be manoeuvred off main streets and into quiet side alleys by nefarious individuals.

The Guardian think we don’t actually need to worry about security. The extra tech, strangely, makes them more secure.

But, given self-service checkouts still can’t distinguish between products, and the dreaded ‘blue screen of death’ is an ever-present danger in UK offices, can we trust the computers in self-driving cars not to go wrong too? It would be pretty hairy to have to turn your car off and back on again while you’re doing 60mph down the A1.

Will we see self-driving cars on UK streets?

Uber certainly thinks self-driving cars are the future. They’ve bought 24,000 vehicles from Volvo as the start of their driverless fleet.

While it’s difficult to know how much Uber drivers make per hour, the company takes a fee of 25% out of passenger fares. It usually costs me between £9 and £9.50 for a 15-minute trip. If the driver manages a similar return journey in that hour, then Uber is only making £4.50 – £4.75 an hour. It doesn’t take a genius to see why Uber might want to dispense with the driver and net the other 75% of that fee themselves.

But regardless what Uber think, the British government seem to see them as the future…

Over to you – what do you think of self-driving cars? Let me know below!

Need me to write technology posts like this for your blog? Check out my Please Google and Your Users Bundle!

November 8, 2017 by LJ Sedgwick 8 Comments

How to use strategy to make your blog reader-friendly

You’ve been spending some time building up a bank of blog posts. Maybe you’ve come up with some really interesting topics.

Blogging is important to you. After all, 81% of B2B content marketing takes the form of blogs.

But your social shares are low and comments are non-existent. You have to ask yourself; is your blog reader-friendly?

Not getting shares or comments? Pitifully low conversion rate? You may need to spend time making your blog reader-friendly. Find out how. — Is your blog reader-friendly?

There are various ways to achieve that. And this post is a case study in how I developed a strategy to make my fiction blog reader-friendly. Fear not, it’s not a thinly-veiled advert for my fiction endeavours. It’s just a case study and a set of principles you can apply to your own content.

So what did I do to make my blog reader-friendly?

You can consume this content as a video below, if you prefer to learn by watching and listening. Or keep reading and find out how to make your blog reader-friendly!

1) Identify a target audience

If you really want to make your blog reader-friendly, then you need to know which reader you want to attract. Because you’re writing for their benefit, not yours.

My blog was originally just a place where I discussed books I was reading or places that I’d been. And back in 2009 that was fine. Fewer writers had blogs back then so there was less internet ‘noise’ to cut through.

Then I committed the usual sin of fiction writers and started writing blog posts about writing. Sure, it was good to share what I’d learned with others. And if I’d had a blog about creative writing as a practice, that would have been ideal content.

But my blog was supposed to advertise my writing to readers.

New visitors to your blog probably don’t know who you are.

Why would readers care about a three-act structure? They probably weren’t interested in where a character came from unless they’d read the book.

A lot of this came from bad advice from blogging ‘gurus’. They ran blogs that solved problems or taught readers how to do things. They didn’t have a clue how to market novels using blogging…so they fell back on the age-old “write about your books” advice.

Some of the writers who came to my blog for the writing advice enjoyed my books. But I wanted to attract readers who would go on to check out my books.

So I came up with a target audience. What would they be interested in reading about? What would make them click through to my blog and then my books?

You may have done the same thing. Someone advised you to talk about your technology or software solution. So you started posting about it – without realising that new visitors wouldn’t care because they have no point of reference.

Educate your visitors about the problem your tech solves before you try to sell them your tech.

2) Create content readers actually wanted to read

I started asking readers what they’d like to know more about. If I posted a link on Twitter, or Facebook, I’d always include a CTA about topics they were interested in.

A Facebook friend said he wanted to know more about ‘chime hours’. So I wrote a post about the folklore around the so-called witching hour. Writing content that readers actually want is probably the fastest way to make your blog reader-friendly.

To date, the post has had 48 shares on Facebook. Compare that to 0 shares on a post that wasn’t requested.

The content is for them. And if they’ve already suggested topics, then you have an in-built audience for your posts.

You may not want to ask potential customers for topic ideas. That’s fine. Keep an eye on the news and write posts on stories that relate to your product. Raid your FAQs for common questions and turn the answers into posts. Check out places like Quora and use questions related to your tech as prompts for new posts.

You’ll make your blog reader-friendly because readers are already looking for those answers.

3) Set up an editorial calendar

It was Lacy Boggs who really taught me how to get the most out of editorial calendars. I’ve got one for this blog as well.

They make my life a lot easier. No more do I have to sit down and wonder what the heck I’m going to write about that week. I’ve been able to break my content into month-long ‘themes’ to make it more consistent.

But they also work towards making your blog reader-friendly. Because there’s a rhyme and a reason to the content that you’re posting. You can follow a traditional AIDA sequence. Lead readers through a series of posts that let them get to know your startup – and why they should buy from you.

Or you can keep track of what content you’re posting and balance the different types. So maybe you post tutorials, quick tips, and thought leadership. Using an editorial calendar lets you see the distribution pattern of your post types at a glance.

That way you’re not favouring one type of content over another.

You can set one up in Excel, or use a WordPress plugin like CoSchedule to balance your blog and your social media promotion.

4) Nail your blogging voice

My writing background is either fiction or academia. My ‘old’ blogging voice fell closer to the latter.

That’s all well and good when you’re delivering a paper about the use of set design in What We Do In The Shadows at a conference in Vienna.

But when you’re trying to connect with readers on your blog?

It’s bloody awful.

So I made one very simple switch. I started writing the posts the way that I speak. I’ve never gone so far as to dictate a post, but I’d imagine that would be a great way to nail your voice.

And it’s a simple way to make your blog reader-friendly. Because readers respond to people, not clever language. Try something like the free Hemingway app to make your writing more reader-friendly. Or hire me to write it for you. /shamelessplug

Write in a more conversational way and let your readers get to know you. You’ll be a step closer to earning their trust.

5) Fix the appearance of each post

It’s tiring to read on a screen. An article in Scientific American maps out the difference between screen reading and paper reading.

So there’s nothing worse than the dreaded ‘wall of text’ on a blog. A lot of my earlier posts looked like that. Just a solid block of text.

And even worse – where I did include images, they were left aligned. That messes with comprehension as the eye stutters over the interruption.

I could get around that when readers mostly read on desktop screens. And then mobile browsing became big news. Ever tried to read a blog post with aligned images on a smartphone?

So don’t do what I did. Make your blog reader-friendly by breaking up the text with headings. Much like I have in this post. Make the headings obvious too. Most readers scan a post before deciding to read the whole thing.

Include images or video – we’ve already discussed types of content to improve your blog posts.

And for God’s sake, choose a font that’s easy to read – and a nice size. You don’t want readers squinting so they can make out your pearls of wisdom.

A lot of these tactics are common sense.

But it’s easy to overlook one, two, or even three of them if blogging isn’t your natural forte.

Luckily it’s easy to put right, and your readers will thank you for it.

If you don’t feel up to the task of making your blog reader-friendly, drop me an email. We’ll get it fixed in no time.

October 19, 2017 by LJ Sedgwick Leave a Comment

Selling Tech? Don’t Make These 3 Mistakes Made On The Apprentice

Watching The Apprentice sometimes feels like an exercise in cringing. The cocky contestants and their idiotic soundbites. Lord Sugar’s ‘hilarious’ boardroom jokes. The inability of anyone to perform a task better than an average four-year-old. Everyone’s insistence on having a creative background (and no, finger painting as a toddler doesn’t count).

And don’t get me started on the “marketing experts”.

On The Apprentice UK, contestants had to sell robots. They made 3 crucial mistakes. Find out what they are - and how to avoid them in your own marketing! — I’m convinced Lord Sugar can do better… Image by Taylor Herring

Yet weirdly, last night’s episode can teach 3 valuable lessons for the tech sector. If you didn’t see it, Lord Sugar asked the contestants to sell two robots. One was a straightforward toy. The other was a programmable robot. The teams would decide on its function and its name before pitching to retailers.

I won’t tell you who he fired but let’s look at their three mistakes – and how you can avoid them.

Mistake #1 – Not Knowing Your Audience

Lord Sugar mentioned the kids market in his opening brief. In response, the boys’ team decided to aim their robot at the over-60 market.

Their robot would;

help with recipes
remind the user to take medication and
take them through yoga poses.

They chose those functions based on their flawed assumptions of their target market.

We won’t mention the extortionate price. All you need to know was it was well beyond the reach of an average pensioner.

The team didn’t actually speak to anyone over the age of 60 at any point in the process.

True, the girls didn’t talk to any children. But they had a vague idea of what parents would want in a robot toy.

The boys went for stereotypes of their target market. Which tends to be what candidates on The Apprentice do anyway.

During one of the pitches, Elliott tried to include a fabricated story about an ageing relative. I commend him for his attempt to bring some humanity into the pitch. But they should have spoken to actual humans and woven their needs into the product. And, by extension, the pitch.

Lesson Learned?

Talk to your customers. Forget about what you think they want. Find out what it is they actually want.

Discover their problems. Then use your content to show them how your tech solves those problems.

Look at Evernote and their blog. They post useful content about productivity, integrations with other software, or helpful templates. Their articles are handy whether you use Evernote or not, but if you weren’t a user before…chances are, you’ll become one.

Mistake #2 – Not Knowing Your Competition

As we saw earlier, the boys decided their robot would;

help with recipes
remind the user to take medication and
guide them through a series of yoga poses.

As Karren Brady pointed out, they’re not a natural collection of services. There’s no obvious end user.

It also doesn’t help that there are already products to do those things. The ASUS Zenbo springs to mind.

You can already ask the Amazon Echo for help with recipes. Proteus Digital Health makes sensors to measure a patient’s use of medication. A casual browse of the Android Play store reveals dozens of yoga apps.

The team didn’t do any research into any competitors. They couldn’t explain why their robot was different (or necessary). If they’d done some research, they might have spotted other gaps in the market better suited to their robot.

@Lord_Sugar are the candidates on #theapprentice allowed to use the internet for market research in any of the tasks? #curious

— Camara Henderson (@CamaraHenderson) October 19, 2017

Lesson Learned?

Know your competition. It’s difficult to be unique in the marketplace but you can be different. Find out how your competitors sell themselves. Ensure your content marketing is better than theirs.

Mistake #3 – Having A Terrible Tagline

Half of the boys’ team decided to call their robot Jeffrii. Project manager Michaela (yes, the only woman on the team) pointed out it looked awful. The sub-team went ahead anyway and programmed the robot as Jeffrii. Michaela changed the name to the equally terrible Siimon and mocked up the pitch board.

Late to this week’s #TheApprentice but my over 60s mother would HATE something that looked like it’s name was spelt wrong ??#SiiMon #Jeffrii

— Sarah Terry (@seztez) October 19, 2017

We’ll ignore the horrendous grammatical error on the pitch board. And we won’t mention the ghastly absence of any graphic design principles.

No, we’re interested in the godawful tagline.

Your helping hand for life.

Seriously? You people from The Apprentice shouldn’t be allowed near a keyboard.

Jeffrii/Siimon didn’t lift, carry, or generally perform the functions of a hand. That throws ‘helping hand’ into question. It also had somewhat questionable connotations…

Is it just me or does: ‘Siimon: your helping hand for life’ sound like a sexbot for men… #TheApprentice

— Sarah Parry (@sarahparry88) October 18, 2017

What, exactly, did it even help with?

Your tagline is your opportunity to communicate a key benefit of your product. That might just be the feeling the user will get. Or it could be a way for the customer to justify their purchase.

The best a man can get – Gillette
Because you’re worth it – L’Oreal
Think Different – Apple

You need to use an actual copywriter to come up with this stuff. Sadly the fact the contestants didn’t know the difference between ‘you’re’ and ‘your’ proved writing was beyond them.

Not sure what the difference is between a copywriter and a content writer? My handy guide should help.

Lesson Learned?

Hire a writer to keep your writing correct. Or use a tool like Grammarly or ProWritingAid. Not sure if you need one? Check out this review of ProWritingAid. Even Word would pick up a clanger like the wrong use of ‘your’.

Pinpoint the fundamental benefit of your product (or emotion you want people to feel). Use the tagline as an opportunity to communicate that. Turn your tagline into a mission statement that underpins all of your content.

Don’t be like the contestants on The Apprentice.

Your content is the bridge between you and your customers. But it starts with knowing your audience and your competition. Craft the perfect tagline to appeal to the former and stand out from the latter.

And for God’s sake, proofread everything before it goes into the public domain!

Need help creating content to sell your software? Want to tantalise customers with your tech? Grab my handy guide and checklist to help you master blog posts below!

October 5, 2017 by LJ Sedgwick Leave a Comment

What can tech firms learn from Carl Sagan about marketing?

You want to find new ways to market your tech company. So you need to find people to learn from. I’d bet you £1 that Carl Sagan would not be on your list of potential mentors.

But he really should be.

In 1977, two spacecraft launched to explore the solar system. Part of the Voyager mission, both craft beamed stunning shots back to Earth. Without Voyager, we may never have known about Jupiter’s giant storms, the moons of Uranus, or the composition of Neptune.

In 2013, Voyager 1 entered interstellar space. Five of its eleven instruments still send data back to NASA, though it’s likely to run out of energy after 2025.

At the closest point in its orbit, Jupiter is 365 million miles away from Earth. How do you get the public to buy into a mission that won’t bear fruit for years, and takes place in the far reaches of space?

In the 1970s, Carl Sagan revolutionised public opinion of the Voyager mission. What can tech firms learn about marketing from his elegant solution? — Voyager 1’s 1979 photo of Jupiter. Public Domain, via Wikimedia Commons

That was the problem Carl Sagan faced…and solved.

Technology often faces a buy-in problem.

You may have seen this with your own technology solution. It could solve a given problem, but buyers are either unaware of the problem, or reluctant to give up their existing solution. Perhaps your technology is more of a ‘long term’ product. Or your software solves a problem that’s not particularly fun or sexy (like accounting).

Or worse. Potential buyers are scared of your technology.

Tech and software can be confusing. To many people, it’s an alien, clinical, inhuman force. People don’t think of Wall-E or Johnny 5 – they think of the Terminator or the machines in The Matrix. When it goes wrong, it leaves users frustrated, embarrassed, or angry.

You need to make technology more human.

Let’s go back to Voyager for a moment. How was a tech-heavy, scientific mission going to appeal to the public at large?

NASA brought in Carl Sagan to help with public buy-in. He came up with a simple solution.

The Voyager Golden Record.

As a child, Sagan visited the 1939 World’s Fair in New York. The time capsule project captivated the youngster. The Time Capsule contained books, artifacts and newspapers from 1939, preserved for posterity beneath Flushing Meadows.

Voyager’s image problem recalled this beloved memory. Sagan realised the human need to make our mark on the world, or even the cosmos. We build monuments to remind those who will come later that we were here. Even having children helps to satisfy the urge towards immortality.

Why not connect that deeply-rooted psychological human compulsion with another human need, the desire to explore?

The spacecraft will be encountered and the record played only if there are advanced space-faring civilizations in interstellar space, but the launching of this ‘bottle’ into the cosmic ‘ocean’ says something very hopeful about life on this planet – Carl Sagan

The record contains scientific graphs and charts, as well as music, greetings in a range of languages, and images of life on earth. Designed as a giant “Hello there!” to any passing alien civilisations, the record also ensures humanity’s immortality. Even after humanity ceases to exist, a record of our achievements will be floating through space.

In essence, he made Voyager human.

Which is ironic, since no human will ever play those golden records.

What can you learn from Carl Sagan for your own marketing?

Let’s back up a second. It’s unlikely you’ll be able to launch something into space just to get people to buy your solution. (Though if that’s an option, you might want to look into it)

The key thing you can learn from Carl Sagan’s elegant solution is this;

Find a way to appeal to the emotions of your customers.

In Sagan’s case, he wanted to generate an emotional response in millions of Americans. People always make decisions based on emotions, before justifying them later with logic. If NASA could make people feel something about Voyager, they’d be able to logically justify the cost of the program.

How can you appeal to the emotions?

Your automated scheduling tool isn’t clever software driven by AI. It’s time spent at home instead of the office. It’s birthday dinners attended, instead of missed.

The smart light bulbs aren’t just energy efficient. They’re the parent able to turn off the light in the room of a sleeping infant without going in and waking them up.

Your fitness wearable isn’t just a heart rate tracker and pedometer. It’s your user losing weight on her terms so she looks amazing for that high school reunion.

Use your content to turn your solution into something human.

Use your content to give your technology a memorable name. Go behind the scenes – let your customers get behind the curtain so they realise they’re not quivering at the feet of Oz the Great and Powerful, they’re dealing with a regular person…just like themselves. Show customers the benefit of using your solution. Let them meet the creators of this mysterious technology.

By making your technology more human, you’re making it easier for your customers to relate to it. Which makes them way more likely to buy – and benefit from – it.

Not sure how to write blog posts to do all of these things? Grab my handy guide/checklist combo below and get cracking.

[mc4wp_form id=”490″]

1) Popcord

2) Google Pixel Buds

3) Amazon Fire Stick with Alexa

4) Polaroid Zip mobile printer

5) reMarkable

Phew! 5 awesome tech gift ideas for Christmas!

Wait – are self-driving cars even safe?

Still, autopilot doesn’t mean take your hands off the wheel completely.

Often, other drivers are the problem.

So what are the advantages of self-driving cars?

And the disadvantages?

Will we see self-driving cars on UK streets?

Over to you – what do you think of self-driving cars? Let me know below!

So what did I do to make my blog reader-friendly?

1) Identify a target audience

New visitors to your blog probably don’t know who you are.

2) Create content readers actually wanted to read

3) Set up an editorial calendar

4) Nail your blogging voice

5) Fix the appearance of each post

A lot of these tactics are common sense.

Mistake #1 – Not Knowing Your Audience

Lesson Learned?

Mistake #2 – Not Knowing Your Competition

Lesson Learned?

Mistake #3 – Having A Terrible Tagline

Lesson Learned?

Don’t be like the contestants on The Apprentice.

Technology often faces a buy-in problem.

You need to make technology more human.

What can you learn from Carl Sagan for your own marketing?

How can you appeal to the emotions?

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