All forms of marketing seem to generate their own urban legends. And myths about blogging have persisted ever since marketers realised blogs were a great way to connect with audiences. You’ve probably heard a lot of them before. And you’ve probably even believed a lot of them. Maybe that’s why you don’t have a blog. Or
It’s 4 pm on Friday. You’re skimming your week’s to do list, pleased to see most tasks checked off or moved to the following week. You’ve nailed some sales calls with prospective customers. There are no outstanding support tickets. Life is good. But then… Dammit all. You forgot to write your blog post for the
It’s late in the day and you’ve just read another marketing post about the value of blogging. So you’ve opened your post editor and your fingers are poised over the keys. But you have no clue what to write. The cursor blinks at you, taunting you to write something, anything. The ideas won’t come. So
You’ve seen all of your tech competitors pumping out blog posts, Youtube videos, Instagram Stories, white papers, and all that jazz. Maybe you’ve seen them having success with it. And it’s been enough of a nudge to make you wonder what your software business would look like with better content. It’s a good question –
If you’ve been around the internet for a while then you’ve no doubt heard of Photobucket. Up until a few days ago, the photo-sharing website was much beloved by bloggers everywhere. Instead of hosting hundreds, if not thousands, of image files on their own servers, bloggers could simply link to the images stored elsewhere. But
You’ve already read the statistics around content marketing. Blogging, despite protestations to the contrary, is far from dying out. But you still need to build an audience so that your customers can find your blog. You need something to manage your blog and your social media. Let me suggest CoSchedule. So what IS CoSchedule? It’s a blog management, social
You might wonder what a die-hard content writer like myself is doing reading books like Switch: How to change things when change is hard by Chip & Dan Heath. I’m a firm believer that content writers need to read far and wide. You need to absorb ideas from a range of sources. By restricting yourself to
You’ve read all of the blog posts. You’ve watched endless webinars. And you’ve probably also joined dozens of email lists, only for their lead magnets to disappear into your Dropbox, never to be seen/read again. And you know that content marketing is a pretty straightforward way to get your startup in front of new people. But
You’ve read the articles by the marketing gurus. And now you’re convinced. Your startup needs an awesome blogger. But where do you get one? What are the steps you need to take to hire one? It can be pretty daunting. After all, you’re a specialist in your field. You know your work inside and out.
More people than ever before enter the world of business. With nothing more than an idea and a simple product, they’re living their lives according to their own terms. And that can be you. It should be you. But there’s something missing. How do you get that product or service in front of fresh eyes?