Christmas fast approaches and thoughts now turn to gift-buying. What on earth do you buy for everyone? While I can’t advise on what to get Great Aunt Doris, the cat-loving cook from Carlisle, I can give suggestions for more tech-minded people. So here is my selection of tech gift ideas for the more gadget-inclined among your
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Will we really be riding in self-driving cars by 2021?
Another November, another budget. The budget announced today is an interesting one for the tech world. With investment in 5G networks, extra recruitment of computer science teachers, and investment in the AI industry, it’s clear that the Tories want to get behind tech. But it goes further than that. Chancellor Philip Hammond wants self-driving cars on
How to use strategy to make your blog reader-friendly
You’ve been spending some time building up a bank of blog posts. Maybe you’ve come up with some really interesting topics. Blogging is important to you. After all, 81% of B2B content marketing takes the form of blogs. But your social shares are low and comments are non-existent. You have to ask yourself; is your
Selling Tech? Don’t Make These 3 Mistakes Made On The Apprentice
Watching The Apprentice sometimes feels like an exercise in cringing. The cocky contestants and their idiotic soundbites. Lord Sugar’s ‘hilarious’ boardroom jokes. The inability of anyone to perform a task better than an average four-year-old. Everyone’s insistence on having a creative background (and no, finger painting as a toddler doesn’t count). And don’t get me
What can tech firms learn from Carl Sagan about marketing?
You want to find new ways to market your tech company. So you need to find people to learn from. I’d bet you £1 that Carl Sagan would not be on your list of potential mentors. But he really should be. In 1977, two spacecraft launched to explore the solar system. Part of the Voyager
3 Reasons Why You And Your Startup Need Online Mentors
You know your tech solution inside out. It’s innovative, useful, and in all likelihood the best thing since Velcro. But unless you’ve had specific training, other elements of running a startup, like bookkeeping, marketing, or securing funding, might be out of your comfort zone. That’s where online mentors come in. If you choose the right
How to spot these 5 symptoms of a failing blog – and fix them!
With phrases like “content is king”, it’s easy to think that churning out content is the best way to save a failing blog. After all, if you build it, they will come, right? Nope. Not in the world of blogging. More content doesn’t always equal more traffic. You need to give visitors a reason to visit your content,
How to apply a digital watermark to your images in Photoshop
You’ve probably seen images online with watermarks on them. Some of them are very blatant, some are far more unobtrusive. In this tutorial, I’m going to show you how to add a subtle digital watermark in Photoshop. I’m using my own image from the website for my fiction pen name – you can easily use
Do you need to revamp your marketing every month?
We’re just over halfway into 2017. The internet already buzzes with ideas about the need to revamp your marketing as we slide into the rest of the year. Some experts even recommend changing things up every month. I can’t help thinking that makes a rod for your own back. How can you ever measure what works
What is it actually like to work with a content writer?
You don’t have time to write your own blog posts. It might pain you because you feel you should write them yourself. But there aren’t enough hours in the day. So you’ve accepted you need a content writer. Finding one can be pretty daunting. After all, you’re a specialist in your field. You know your
